Richmond Racing with Crown Royal

Tomorrow I am heading down south to Richmond, for my first ever NASCAR experience. I’ve been invited by Crown Royal to participate in a “Capture the Crown” weekend with a group of other bloggers. We’ll be involved in a bit of a scavenger hunt in the hours leading up to a race titled, “Crown Royal Presents The Matthew and Daniel Hansen 400.” Rolls off the tongue doesn’t it?

So here’s the deal :

From Bobby and Donnie Allison to Ward and Jeff Burton, NASCAR has featured its fair share of famous brothers. However, this weekend at Richmond International Raceway, the names of two new siblings will be on the tip of every tongue in the NASCAR garage: Matthew and Daniel Hanson, U.S. Marine twins and grand-prize winners of the Crown Royal “Your Name Here” contest. The contest awarded them with naming rights to the NASCAR Sprint Cup Series race on Saturday, April 30, officially titled, “Crown Royal Presents The Matthew and Daniel Hansen 400.”

Matthew and Daniel Hansen

Traditionally, the race has donned only the name of the contest winner, but this year’s race will recognize Matthew, as well as his identical twin brother and fellow Marine, Daniel, who was killed in action on Feb. 14, 2009. Matthew Hansen, a San Marcos, Calif. native, was unveiled as the grand-prize winner earlier this year during a ceremony led by country music star Rodney Atkins at Daytona International Speedway. Atkins performed his hit song “These are My People” during an acoustic set and added the Hansen brothers’ names to the lyrics signifying their selection as winners.

Under the lights in Richmond

From what I understand about NASCAR, Richmond is a pretty good track to visit for a virgin. Not only do they race at night, but the shorter than average track allows for pretty intense action. On top of that, it looks like I’ll get the chance to meet the man badass enough to race in purple, Matt Kenseth :

So expect some Tweets this weekend (hashtag : #CTC) and some content next week coming from a great weekend hanging out with Crown Royal and representatives of these sites :